DairyMAX
Success Stories
Dairy farmers have realized outstanding results from their checkoff-funded dairy promotion programs. Check often to learn about your latest successes!
June 25, 2010
Lactose Intolerance
Lactose intolerance is not an all-or-nothing situation. There is a dairy food for nearly every diet, even for those who must choose a lactose-free option.
Lactose-free milk is real milk and provides the same nine essential nutrients as found in the equivalent form of regular milk. These are among the many lactose intolerance messages Dairy MAX carries forward to health professional organizations to assure they are getting accurate information on what is often a misdiagnosed and misunderstood condition.
Dairy MAX staff dietitians and nutritionists target local and state dietetic association meetings as a primary way of delivering education and resources on lactose intolerance, with the primary purpose of encouraging these professionals to speak positively on behalf of the dairy industry.
June 11, 2010
Issues Management
When issues arise that could negatively impact the integrity of the dairy industry, chances are good that checkoff organizations such as Dairy MAX have a head’s up of what is coming.
The night before the activist group Mercy for Animals released an undercover video depicting animal abuse on an Ohio dairy farm, producer-funded promotion offices such as Dairy MAX stood prepared, thanks to daily monitoring conducted by Dairy Management, Inc.
DMI has a team that monitors Web sites, blogs, news outlets and various social media channels looking for potential areas of concern, ranging from animal welfare to environmental to food safety to raw milk issues. The team also tracks more than 100 special interest/activist group Web sites.
May 7, 2010
Fuel Up To Play 60
More than 7,400 schools in Dairy MAX territory experienced the impact of the farmer-funded Fuel Up to Play 60 (FUTP60) program this year.
The National Dairy Council and the National Football League have teamed up to launch FUTP60.
The program, which reached 60,000 schools nationwide, emphasizes students making healthy nutrition choices, such as consuming low-fat and non-fat dairy foods, fruits, vegetables and whole grains, and getting at least 60 minutes of exercise each day.
April 23, 2010
Pizza Sales Update
A three-year strategy created by America’s dairy farmers is seeing positive results in the pizza category with cheese sales to the top four chains up 48 percent since August 2009.
The result comes as chains are refocusing on pizza as their core business, rather than promoting items such as sandwiches, wings and pasta. Dairy MAX is implementing this shift on the local level and, along the way, building community awareness of the dairy industry.
Dairy MAX worked with Dominos on a “customer appreciation week” promotion in October. The partnership featured a “more cheese for less dough” push in 482 restaurants in the Dairy MAX region where customers could purchase an extra-cheese pizza for $5.99.
April 6, 2010
Farm Tour Kit
The Dairy MAX farm tour kit is now available to serve producers as a shelf-ready resource for when they are hosting visitors to their dairy farm.
The kit features educational materials for all ages, from elementary-aged students to adults. It is designed to help farmers present their farm and industry with easy-to-understand materials and terms geared toward consumers.
The kit is a hands-on catalogue of sorts that allows producers to decide what materials best fit their audience and includes a user guide with ways to make the tour a success. Producers who would like a farm tour kit can contact their local Dairy MAX representative or call 1-800-332-4790.
March 18, 2010
Radio Campaign
March 5, 2010
First Class Breakfast
Breakfast is a top priority in the Houston Independent School District, and dairy farmers will like the resulting boost in milk consumption.
The “First Class Breakfast” program has been unveiled and participation among elementary and middle school students is on the rise.
Nutritious foods such as low-fat milk are a mandatory component of the program that serves students breakfast at their classroom door, just before the first bell rings.
Milk consumption is expected to double the current volume with an additional 9 million pounds annually moving through the program.
Once “First Class Breakfast” is fully implemented in October, more than 130,000 Houston students – up from about 30,000 – will have access to a free and nutrient-rich breakfast. DairyMAX helped the program experience a successful launch with communications assistance and a grant.
January 2010
Introducing the NEW Farm Tour Kit!
Dairy MAX is proud to introduce a new and improved Farm Tour Kit for our producers. Our mission while revising the existing kit was to provide you with user friendly tools and resources you need to give tours to local schools, organizations and your community.
June 2009
March 2009
The Power of Partnerships-Domino’s Launches the American Legends Pizza Line