Dairy Farming Overview

What We Do

We’re proud to represent more than 900 dairy farming families across Texas, New Mexico, Oklahoma and southwest Kansas. Our work educates consumers, educators, athletes, health professionals and entire communities about dairy’s goodness.

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Our Land, Our Cows, Our PassionSM

With less than 2 percent of Americans directly involved in agriculture, Our Land, Our Cows, Our Passion uses video and storytelling to connect consumers to their local dairy farmers, showcasing goodness from farm to fridge.

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Checkoff Successes

Your headquarters for the latest information on how checkoff dollars are working for you.

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Tools and Resources

Discover the tools and other helpful resources Dairy MAX has to offer farmers.

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