Dairy Producers and Domino's Partnership

Dairy producers, through their checkoff investment, are partnering with Domino’s Pizza® to launch a line of six specialty pizzas that use up to 40 percent more cheese than a regular Domino’s pizza. The potential additional cheese sales for these pizzas total more than 10 million pounds of cheese annually, using more than 100 million additional pounds of milk.

Through the Domino’s partnership and other checkoff efforts, dairy producers are helping to build pizza sales for the short and long term. Pizza sales directly affect cheese sales — more than 25 percent of total cheese sales is used on pizzas … representing more than 2.5 billion pounds of cheese annually and more than 25 billion pounds of milk used each year.

Dairy producers are investing $12 million over two years to support the partnership that will help raise consumer awareness of the new pizzas through advertising, public relations, local market promotions, and communications activities. Domino’s will invest four to five times the dairy producers’ investment for menu development, in-store staff training, advertising, online, and promotion materials — including a newly designed pizza box that credits dairy producers for supplying great-tasting, quality cheese — among other efforts.

Domino’s recently unveiled the specialty pizzas through its new American Legends™ pizza line. The pizzas, which are inspired by unique tastes found throughout the country, are permanent menu items at the chain’s 5,000 U.S. locations. The pizzas feature premium toppings, including six types of cheese and cheesy crusts:

  • Honolulu Hawaiian, which consists of sliced ham, smoked bacon, pineapple, and roasted red peppers with Provolone and Mozzarella cheeses on a cheesy Parmesan crust. Customers can add Tabasco® pepper sauce and jalapenos for some extra “fire.” 
     
  • Cali Chicken Bacon Ranch™, which consists of chicken breast, white sauce, smoked bacon, tomatoes, and parsley with Provolone and Mozzarella cheeses on a cheesy Parmesan crust. 
     
  • Pacific Veggie, which consists of roasted red peppers, spinach, onions, mushrooms, tomatoes, and black olives with Feta, Provolone and Mozzarella cheeses on a cheesy Parmesan crust. 
     
  • Memphis BBQ Chicken, which consists of chicken breast, barbecue sauce, onions, and parsley with Cheddar, Provolone and Mozzarella cheeses on a cheesy Parmesan crust. 
     
  • Buffalo Chicken, which consists of chicken breast, buffalo hot sauce, onions, and parsley with American and Provolone cheeses on a cheesy Cheddar crust. 
     
  • Philly Cheese Steak, which consists of steak, onions, green peppers, and mushrooms with American and Provolone cheeses on a cheesy Provolone crust.