Expanding Breakfast Awards

Dairy MAX, Inc. announces the Dairy Council Expanding Breakfast Awards. A first place award of $5,000, a second place award of $2,000 and a third place award of $1,000 will be awarded to three schools for successfully implementing an alternative breakfast serving method in New Mexico and Texas. Oklahoma is shared by Dairy MAX and Midwest Dairy Council and will be awarding up to $8,000 to schools currently offering an alternative breakfast service.

The benefits children receive from eating a nutritious breakfast are numerous and well documented. Eating breakfast yields better student test scores, increases concentration and attendance, decreases disciplinary problems and more. Many schools recognize this opportunity and offer breakfast in the cafeteria. But there's an even better way to bring breakfast to children – using alternative breakfast service options. Offering breakfast in the classroom or outside of the cafeteria increases participation by providing service for children who arrive late or who prefer to socialize rather than eat, and by helping to remove the potential social stigma that the program is meant for low-income students.

Click here to download the application for New Mexico and Texas and get more information.

Click here to download the application for Oklahoma and get more information.