Dairy MAX and The National Dairy Council^® have huddled up with the National Football League to help America's students eat right and stay active with Fuel Up to Play! This free program focuses on empowering kids in grades 4-10 to make smart choices about their nutrition and physical activity.

• Schools enrolled in Fuel Up to Play receive the easy-to-implement School Wellness Activation Kit, online marketing tools and bonus goodies.
• The kit includes a menu of activities and colorful display materials - customized with local NFL team insignia -  that inspire students to "get up and play" for 60 minutes a day and to "fuel up" with the food groups kids don't get enough of - low-fat and fat-free dairy products, fruits, vegetables and whole grains. 
• Fuel Up to Play can be used to complement an existing school wellness program, or to help a school get started.

Enrollment for the 2009-2010 school year is now open. Supplies are limited so don't delay!

To receive your school's free kit or for more information about Fuel Up to Play 60, simply go to http://www.fueluptoplay60.com.

Currently, Individuals and Schools can Participate and Obtain Chances to Win Tickets to a Cowboys or Texans Home Game, NFL Player or Mascot Visit to Your School, Fitness Equipment for Your School or Broadcast Journalism Equipment for Your School by Eating Healthy and Moving More!