Dairy MAX and the National Dairy Council® have joined with the National Football League to help students eat right and stay active with Fuel Up to Play 60.

During the 2010-2011 school year, more than 70,000 schools nationwide and 8,000 across Dairy MAX joined Fuel Up to Play 60 to increase student access to nutrient-rich foods and physical activity. Fuel Up to Play 60 is a school-based program, designed around one or more adult program advisors and students working together to improve school wellness. The program is unique as it empowers students to take ownership in making healthy eating and physical activity changes for themselves, their classmates and their school.

Fuel Up to Play 60 is a fun, interactive program that allows students to make their school an even healthier place. It is designed to engage and empower youth to take action for their own health.