Covering New Mexico, central and western Oklahoma, Texas and southwest Kansas, Dairy MAX is an affiliate of the National Dairy Council, a leader in dairy nutrition research, education and communication since 1915. 

On behalf of dairy farming families, Dairy MAX provides timely, science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthy society, including educators, school nutrition directors, health professionals, academia, industry, consumers and media. 

Our experts are dedicated to educating the public about dairy foods’ important role in a healthy lifestyle. We share nutrition education information and materials to support science-based recommendations for improved nutrition for Americans, including consumption of at least three servings of nutrient-rich low-fat or fat-free milk and milk products every day.

Want an expert’s take on dairy science, child nutrition or dairy health benefits? Dairy MAX’s nutrition spokespeople include registered dietitians, nutritionists and educators who can provide answers, sound bites and interviews.

Lana Frantzen, Ph.D. Texas Dr. Lana Frantzen is the vice president of Health and Wellness for Dairy MAX and part of the Health & Wellness Team with the National Dairy Council. learn more

Katie Barckholtz, MPH, R.D., L.D. Texas Katie Barckholtz, a registered and licensed dietitian, is program coordinator for school marketing and health professional and nutrition communications in Houston, Texas. learn more

Sara Robbins, R.D. New Mexico Sara Robbins, a registered dietitian, is a program coordinator for Dairy MAX, where she is responsible for promoting programs in schools like Fuel Up to Play 60 and serves as a liaison to health professionals and spokeswoman responsible for television, print and radio interviews in New Mexico.

Susan Allen, M. ED. Central and western Oklahoma Susan Allen is a program coordinator for Dairy MAX, where she is responsible for promoting programs in schools like Fuel Up to Play 60 and serves as a liaison to health professionals and dairy farmers, and spokeswoman responsible for television, print and radio interviews in central and western Oklahoma.  Susan holds a master’s of education in family and consumer sciences.

Your source for science-based dairy health and wellness information.

Related Sites & Science

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• The Dairy Report Blog