Dairy MAX History

  • Pre 1970 Many local, state organizations across the country 
     
  • 1968 Dairy Council, Inc. (beginnings of what now is Dairy MAX) 
     
  • 1970 United Dairy Industry Association 
     
  • 1974 Consumer Services Division of AMPI Southern Region 
     
  • 1983 National Producer Referendum 
     
  • 1984 National Dairy Promotion & Research Board appointed (NDB)
     
  • 1993 Producer Referendum held, 71% favorable 
     
  • 1995 Dairy Management, Inc. (DMI) 
     
  • U.S. Dairy Export Council (USDEC) 
     
  • 1996 Dairy MAX, Inc. 
     
  • 1998-99 DMI & Milk Processor Education Program (MilkPEP) Coordination & Integration 
     
  • 2000 Unified Marketing Plan Developed 
     
  • 2001 Unified Marketing Plan Implemented