As dedicated as you are to producing quality products, Dairy MAX is also dedicated to promoting and protecting the image of dairy producers. We are pleased to showcase our many check-off programs where dairy product promotion is our #1 goal!

Our top priority is to ensure consumers understand dairy producers are the original environmentalists and dairy products are wholesome and nutritious. To make sure we are speaking in one voice we are pleased to announce our new industry image campaign, Our Land, Our Cows, Our Passion. This campaign focuses on environmental issues, milk safety, wholesomeness of dairy products, value of dairy products and the economic impact the dairy industry has on your local community.

This campaign is being featured throughout the region in our industry image relations campaigns and programs. To listen to some of the radio advertisements click below.

Loren Horton

James Hancock

Lauren Collier

Willem Terpstra