Build strong bones and reduce the risk of fracture!  According to a February 2006 report released by the American Academy of Pediatrics, when school-age youth eat three servings of calcium-rich dairy foods such as milk, cheese and yogurt, they get the calcium needed to develop peak bone mass.

But what moves students to drink milk?  According to a 2002 study involving 100,000 students, milk consumption increased 37% when it was available in:

• presented in kid-friendly plastic containers
• offered in a variety of flavors served at 35 degrees Fahrenheit    
• merchandised anywhere in the school 

This is called the New Look of School Milk!

Research shows that kids love drinking milk in round plastic bottles in fun flavors. In schools where this improved milk is sold, many kids choose milk over less healthful beverages.
“Milk is a critical part of kids’ diets, yet it’s competing against some less healthy but very flash beverages. Serving milk to kids in colorful plastic bottles and giving them a choice of flavors — whether it’s at school or their favorite restaurants — catches their attention and motivates them to drink more milk, which helps build stronger bones and better bodies,” says Grant Prentice, executive vice president of marketing for Dairy Management Inc.

The School Milk Pilot Test, involving 100,000 students in 146 schools across the country showed:

• Milk consumption increased 37 percent
• Milk sales increased 18 percent
• Secondary lunch participation increased 5 percent

For more information on New Look of School Milk Programs Click Here.