Milk Your Imagination allows you to propose your own dairy growth initiative for funding. Nutrition directors need to demonstrate clearly how their idea will impact dairy sales. Creativity, student engagement, marketing power, and thinking outside the box are all highly encouraged!
We have seen very creative and innovative ideas from schools over the years. Milk Your Imagination allows the nutrition director to develop an idea, while working with a Dairy MAX representative and apply for funds to support the implementation. For example, we’ve seen schools create new menu items with a focus on fun and appealing packaging. Cheese sticks, yogurt, fruit, a whole grain item and milk were offered as a healthy and quick vegetarian meal for students. Hand-held salads in a cup with cheese and yogurt dressing, paired with milk, made an easy and appetizing grab ‘n’ go item. Funding can help bring nutrition directors’ ideas into reality. It is exciting to see innovation and creative dairy promotions!
School Marketing Team, Dairy MAX