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Dairy MAX is a non-profit organization affiliated with the National Dairy Council and funded by the dairy farming families in Texas, New Mexico, Oklahoma and southwest Kansas. Dairy MAX is a long-time supporter of the National School Lunch and Breakfast programs and has supported schools by allocating checkoff funds to provide nutrition education programs for teachers, expanding dairy grants for a variety of projects and in-school programs such as Fuel Up to Play 60. 

Dairy MAX has funds available for K-12 schools participating in the National School Lunch Program. Dairy MAX offers grants up to $2 per student enrolled at the school implementing the new program.