2023 Year in Review
Key Successes
$4.9M
in dairy sales from sponsored e‑commerce campaigns
307K
students at 697 schools now seeing more dairy options
27.5M
milk pounds distributed through Dairy MAX coolers in regional food pantries
Youth Engagement
717K
impressions on our campaign targeting child nutrition stakeholders
307K
students impacted through grants in 2023
697
schools impacted
Farmer Relations | Connections
1,100
engagements on our Texas Rangers Blue Bell ice cream giveaway post
13K
units of blood donated through Passion for Pints
51M+
public relations impressions for ag media
Consumer Engagement
30K
engagements on sponsored posts from Name-Image-Likeness (NIL) college athletes
235K
engagements at the Dairy Discovery Zone exhibit, 20% higher than average
$4.9M
in direct and attributed dairy sales from e-commerce campaigns
Stakeholder Engagement
8K
one-on-one conversations with influential health care professionals since the launch of the first HCP programs in 2021
512
gallon increase in dairy storage capacity at food pantries across the region
27.5M
milk pounds distributed through Dairy MAX coolers in food pantries throughout the region
Sustainability
1
new partnership with Colorado State University AgNext
2M
views on new Gen Z-targeted videos across TikTok and YouTube
20%
increase in Instagram shares and saves since an updated social media voice and look were introduced
Issues and Crisis
8
state network database of crisis preparedness experts
17+
heightened communications issues covered
36
farmers/stakeholders completed Telling Your Story training
By the Numbers
USDEC
School Marketing
Corporate Communications
(Consumer Confidence)
Health and Wellness
Business Development
Industry Image and Relations
Issues and Crisis Management
Sustainability
Administrative
(G&A + Program Implementation)
