GET A FREE ICE CREAM SCOOP

free ice cream scoop
Partnerships

PARTNERSHIPS

We’re proud to partner with organizations that encourage a healthy lifestyle and strive for innovation within the dairy industry.

1,500

COACHES

educated on the benefits of chocolate milk

9.5M

IMPRESSIONS

for BUILT w/ Chocolate Milk messaging at the ballpark through our partnership with the Texas Rangers

55

HEALTH

professionals were provided experience at the #DairyAmazing Symposium

Growth

GROWTH

Gaining trust and expanding dairy’s reach is at the heart of everything we do.

370,000+

IMPRESSIONS

from Draft Week social media efforts

355,000+

VISITORS

to the Dairy Discovery Zone in 2018

92M

IMPRESSIONS

satellite media tour results

Growth

PASSION

We not only believe in sharing the nutrient-rich goodness of dairy with families, but also celebrating those responsible for getting it from farm to fridge.

1%

FLAVORED MILK

was allowed by USDA in schools without a waiver

45,000+

LIVES

impacted by Passion for Pints

566

SCHOOLS

reached FUTP 60 Touchdown status (25% of national program completions)

YOUR
CHECKOFF
DOLLARS
AT WORK

Your local dairy checkoff works with partners to provide the science, research and marketing expertise needed to help the dairy industry meet demand. Partnering with companies and developing relationships, Dairy MAX strengthens marketing efforts for new products, leveraging your checkoff dollars to meet consumers’ demand.

budget graph key

DOWNLOAD THE 2018 YEAR IN REVIEW

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