3 Big Dallas Cowboys Events with Dairy MAX

Nov 4, 2016
Star Recap

As the Official Nutrition Partner of the Dallas Cowboys, Dairy MAX has certainly been busy! Since the partnership officially kicked off earlier this summer, we have already come together for three big events in the community. In case you missed them, let’s catch up:

Dallas Cowboys Coaches Clinic

On July 26, over 600 middle school, high school and youth football coaches from all over the country gathered at AT&T Stadium to share experiences and learn from Dallas Cowboys including head coach Jason Garrett, and Cowboys owner and general manager Jerry Jones. Thanks to Dairy MAX, for the first time in the clinic’s history, the coaches went home with information on the benefits of chocolate milk as the perfect recovery beverage. Now student athletes all over the country will learn about why chocolate milk is nature’s sports drink. What a win!

Moms Football Safety Clinic

On August 20, AT&T Stadium was home to the largest Moms Football Safety Clinic in the NFL, with over 1,000 moms and kids in attendance. A Fuel Up to Play 60 booth in the Football Fair before the camp supported the nutrition portion, and moms and kids walked away eager to enroll. Next, the kids attended a full Play 60 football camp, while their moms listened to a panel discussion touching on all aspects of youth football, including concussion research and USA Football. Panelists included Cowboys alumni/USA Football ambassador, former Dallas Cowboy Tony Casillas; Michelle Witten, wife of Cowboys Tight End Jason Witten; and Dairy MAX’s own Dr. Lana Frantzen! Dr. Lana made complex nutrition science more relatable for the crowd of over 500 moms by focusing on three simple steps to engage your entire family around nutrition. The moms followed up with great questions about building a perfect breakfast and which milk is best. Afterward, the moms got in on the action, learning some football skills themselves. Every mom went home with Cowboys game tickets and a MyPlate placemat in her bag. All in all, it was a full day, with lots of great learning and activity!

Play 60 Week

In September, the Dallas Cowboys celebrated NFL Play 60 and Hispanic Heritage Month, with community events and a strong win over the Chicago Bears in the nationally televised Play 60 game.  As part of the community celebration, the Dallas Cowboys selected schools in Dallas, Arlington and Frisco for special events because of their outstanding performance in Fuel Up to Play 60. The team’s first-ever Play 60 Week was dedicated to reducing childhood obesity by encouraging kids to eat right and be active for at least 60 minutes every day. Here’s a glimpse of a few ways the Dallas Cowboys played 60.

  • Kickoff with the Dallas Cowboys Rookie Club

The Dallas Cowboys Rookie Club made their first appearance of the season at Pearcy Elementary School in Arlington to play flag football. The entire fourth grade class got to show off their football skills, and play 60 with current Cowboys rookie players and the official Cowboys mascot, Rowdy. The players and Rowdy coached the entire fourth grade class through a variety of football skills, all aimed at making football fun. Needless to say, the kids walked away with memories to last a lifetime.

  • Powered Up for the Play 60 Challenge

On Tuesday, Dallas Cowboys cornerback Brandon Carr kicked off the Play 60 Challenge with fourth graders at Nichols Elementary School in Frisco. Nichols Elementary was selected as the host school for their exemplary participation in Fuel Up to Play 60. Brandon shared his unlikely story of making it to the NFL from a division II school, thanks to his commitment to healthy eating and physical activity. To get the kids moving, Carr divided students into groups and rotated them through stations with pushups, bicep curls, planks and jumping jacks. After learning about the benefits of being active, the fourth graders at Nichols elementary have playing 60 down to a science!

  • ¡Viva Fútbol Americano!

Former Dallas Cowboys players Charles Haley and Tony Casillas hosted the Fútbol Americano Play 60 Youth Clinic for fifth graders at Thelma Page Richardson Elementary School in Dallas. During the Hispanic Heritage Month camp, the former Cowboys players, along with mascot Rowdy and USA Football certified coaches, led fifth grade students in a variety of physical activities and drills. Besides getting their blood flowing, the kids got a master class in playing 60, from some of the best to ever play the game.

  • 1, 2, 3 … D-C-C!

America’s Sweethearts, the Dallas Cowboys Cheerleaders, welcomed young girls from the after-school program at the Salvation Army Youth Education Town to a special Play 60 dance camp. Dallas Cowboys Cheerleaders led the girls, ages 6 to 12, through a Zumba warm-up, before teaching – and ultimately having the girls perform – a dance to Pitbull’s “Freedom.” Besides the unforgettable dance lesson, the girls walked away with a great lesson in building character. The icing on the cake? Each girl went home with a signed official Dallas Cowboys Cheerleaders team picture and the thrill of meeting their idols.

  • Let’s get Rowdy!

Norris Elementary School hosted the Fuel Up to Play 60 Rowdy Assembly, where mascot Rowdy coached the students through an interactive game designed to teach the importance of healthy eating. Volunteers from the Fuel Up to Play 60 student team helped their classmates build the perfect plate with a variety of foods from the five food groups, before learning the Dallas Cowboys’ secret to success. What’s the secret? That’s easy: eating breakfast! In the midst of all the fun with Rowdy, the students walked away with important knowledge that lasts a lifetime – you have to fuel your body with the right foods to have the energy to play 60 minutes.

Learn more about our partnership with the Dallas Cowboys.