We’ve partnered with a variety of restaurants to include more dairy products in menu items and promote dairy as a whole.

  • Domino’s®. We help promote Smart Slice pizza, a balanced, low-fat pizza recipe served in schools. We’ve also hosted dairy farm tours for leaders from Domino’s marketing, supply chain, food safety and quality teams.
  • McDonald’s®. McDonalds made the decision to remove artificial colors and flavors from their soft serve desserts in favor of real dairy. We’ve also worked together to sponsor free breakfast at participating New Mexico locations for kids in kindergarten through eighth grade starting their first day of school. 
  • Pizza Hut®. As part of our partnership, Pizza Hut houses a checkoff-employed dairy scientist on their innovation team to come up with ways to put more cheese in more places on the menu. Pizza Hut has increased the amount of cheese on their pan pizzas by 25%, requiring an additional 150 million pounds of milk every year.
  • Taco Bell®. Taco Bell has elevated dairy from a garnish to a hero by focusing on innovation with cheese, increasing dairy use by an average of 8% in 2016 and 2017, and recently launching the Quesalupa. They also are home to a checkoff-employed dairy scientist. 
  • Kids Fit Menu. Led by Medical City Children’s Hospital, the Kids Fit Menu initiative works with local restaurants and high school culinary students to create kid’s meals that are delicious, nutritious and appealing to kids. Dairy MAX partners to support more dairy as a nutritious part of the meal, along with two servings of fruit and/or vegetables. La Madeleine recently launched their Kids Fit Menu in 2019.



Pizza Hut