About Us

Dairy MAX represents more than 700 dairy farm families across eight states. 

At Dairy MAX, we transform strategic investment into measurable impact. Our mission is to grow trust and demand for dairy by championing the contributions of dairy farmers across eight states—Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas, and Wyoming. For more than 40 years, we’ve been a results-focused partner in a national movement to elevate dairy agriculture and amplify the voice of our farming community.
Our vision is bold and clear: every initiative must elevate dairy’s value, every dollar must drive demand, and every farmer must see their impact reflected in our success. We operate with a high-performing team mindset—grounded in trust, accountability, and shared goals—to ensure our efforts deliver lasting outcomes. 
 

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History

  • An affiliate of Dairy Management Inc. and National Dairy Council, Dairy MAX was founded in 1995 to represent dairy farmers across Texas, western Oklahoma, New Mexico and southwest Kansas.
  • In 2018, the former Western Dairy Association – representing farmers across Colorado, Wyoming and Montana since 1936 – joined Dairy MAX to become one family.
  • In 2019, Dairy MAX and the Louisiana Dairy Industry Promotion Board confirmed a partnership to engage in dairy promotion in Louisiana.

2025 Board Members

Mission

Create demand for dairy by transforming strategic investments into measurable, lasting impact.

Vision

A future where effort elevates dairy, every dollar fuels demand, and every farmer sees the power of their contribution.

Annual Reports