About Us

Dairy MAX is a nonprofit Dairy Council representing more than 900 dairy farm families across eight states. 

We’re a connected group of experts in dairy farming, education, health and wellness, and business, who are fanatical about the power of dairy. An affiliate of Dairy Management Inc. and National Dairy Council, Dairy MAX was founded in 1995 to represent dairy farmers across Texas, western Oklahoma, New Mexico and southwest Kansas. In 2018, the former Western Dairy Association – representing farmers across Colorado, Wyoming and Montana since 1936 – became part of the Dairy MAX family. In 2019, Dairy MAX and the Louisiana Dairy Industry Promotion Board confirmed a partnership to engage in dairy promotion in Louisiana together.

infographic1
infographic2
infographic3
infographic4

History

  • An affiliate of Dairy Management Inc. and National Dairy Council, Dairy MAX was founded in 1995 to represent dairy farmers across Texas, western Oklahoma, New Mexico and southwest Kansas.
  • In 2018, the former Western Dairy Association – representing farmers across Colorado, Wyoming and Montana since 1936 – joined Dairy MAX to become one family.
  • In 2019, Dairy MAX and the Louisiana Dairy Industry Promotion Board confirmed a partnership to engage in dairy promotion in Louisiana.

2019 Board Members

Mission

We work for dairy farmers – building understanding around dairy as a healthy, beneficial, everyday food choice; connecting the role of the dairy farmer to American tables; and driving an increase in dairy consumption.

Vision

To be a trusted, science-based resource for consumers and stakeholders to drive measurable results and sales for dairy farmers.

Annual Reports