Our Land, Our Cows, Our Passion™

The Our Land, Our Cows, Our Passion™ program connects consumers with the individuals who work 365 days a year to provide them with the dairy foods they love.


Farm family

Host a Farm Tour

Bridge the gap between consumers and the farm by hosting tours of your dairy. We provide resources and farm tour kits to help you tell your story face-to-face and make the experience memorable for visitors.


Farm family

Farm Family Stories

This program provides a way for you to share your stories of life on the farm with consumers digitally through biographies, photos and videos. To learn more, contact your Dairy MAX representative or email us at info@dairymax.org.