Fueled by Farmers
Program Details
The Dairy MAX Fueled by Farmers Grant Program supports school districts in dairy farming communities across the Dairy MAX region which includes Colorado, Kansas, Louisiana, Oklahoma, Montana, Texas, and Wyoming.
This program offers two unique opportunities to help schools fuel their student athletes with the power of dairy.
Fueled by Farmers Cooler Grant
Bring dairy nutrition straight to your athletes with a Fueled by Farmers Cooler — a custom-branded, glass-front refrigerator (27" x 31.5" x 81.2") designed to keep milk cold and ready for recovery.
The cooler is a great way to promote chocolate milk as the ultimate recovery beverage for student athletes.
Schools are responsible for sourcing the milk.
Each recipient school will also receive a Fueled by Farmers banner to display at a campus sports venue.
Reporting Requirements
At the end of each semester for three years, cooler recipients will share the following with Dairy MAX:
Number of student athletes who used the Fueled by Farmers Cooler
Number of milk units provided to athletes
Team or individual success stories — we love celebrating your Fueled by Farmers wins!
Fueled by Farmers Milk Grant
Schools can apply for a one-time $2,500 grant to purchase chocolate milk for their student athletes.
Each grant recipient will also receive a Fueled by Farmers banner to proudly display at a campus sports venue.
Reporting Requirements
At the end of the semester in which the grant was awarded, recipients will provide:
Number of student athletes served using grant funds
Number of milk units purchased
Team or individual success stories from the semester
Additional Details
Unused grant dollars may be carried over to the next semester.
If funds carry over, the same reporting requirements apply for that term.
Grants are awarded based on the strength of the school’s application and its ability to fulfill reporting requirements.
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Plan Your Cooler Budget with Confidence
Grants can help you get started—this tool helps you keep it going. Use our Milk Calculator to see how much milk your athletes need and what it will take to sustain your cooler after grant funding. With clear cost projections and usage insights, you can plan ahead to support student nutrition for the long term.
Milk Calculator HERE
Give Your Athletes the Chocolate Milk Edge to Fuel Recovery
Elevate your team's performance with the delicious recovery power of chocolate milk. Studies show impressive benefits for high school athletes who refuel with chocolate milk after intense training.
- Strength gains: Research shows your athletes can set new personal records with squat lifts increasing by 7% and bench presses by 6.7%.s
- 13 essential nutrients: Support optimal growth, development and recovery with vitamin D, calcium and potassium— key nutrients most Americans lack.
- Defense wins championships: Fortify your players' immune defense with vitamin A, D, zinc, selenium and high-quality protein, ensuring they stay healthy on and off the field.
- Enhanced power and endurance: Offering an ideal carb-to-protein ratio (3:1), chocolate milk replenishes glycogen stores for sustained energy, increases protein synthesis for faster muscle repair and reduces perceived exertion, delaying fatigue.
- Hydration and electrolyte replenishment: Combat dehydration and restore vital minerals lost through sweat, such as calcium, potassium, magnesium and sodium, keeping your athletes performing at their peak.
Choose chocolate milk – the naturally delicious and scientifically proven recovery drink to give your athletes the competitive edge they deserve.
