Dairy MAX Revitalizes Digital Presence with Launch of Updated Websites

Nov 13, 2019
image of the new dairymax.org on a laptop screen

Dairy MAX recently launched its two redesigned websites, DairyMAX.org and DairyDiscoveryZone.com, to invigorate target audiences’ knowledge of dairy and support dairy sales. With the utmost focus on user experience and impact, Dairy MAX designed the sites to inspire, educate and engage visitors – from stakeholders to dairy advocates and everyone in between.

"Now, more than ever, is the time to share the dairy story with our audiences," said Elizabeth Hurst, director of corporate communications. "Our new websites will help us more effectively connect with stakeholders and consumers by providing dairy information tailored to their needs and content that resonates with their lifestyles."

On DairyDiscoveryZone.com, visitors will find a wealth of information on all things dairy – from mouthwatering recipes and eye-opening research to heartwarming farm stories. The site aims to engage consumers, particularly parents age 22-44, by answering questions about everything from nutrition to sustainability and animal care. To cater to Dairy MAX’s stakeholder audiences – including dairy farmers and dairy industry professionals, business partners, health and wellness professionals and school leaders – DairyMAX.org provides a variety of resources and information about opportunities to partner with Dairy MAX via its many community initiatives.

Both websites are crucial tools in advancing Dairy MAX’s mission to connect the role of the dairy farmer to American tables and drive an increase in dairy consumption. As the organization grows and the dairy industry continues to evolve, these robust digital touchpoints will serve the organization and its partners for years to come.

"Dairy farmers are passionate about their work – the animals they care for, the land they tend to and the products they make," said Hurst. "We simply have the joy of being part of telling their amazing stories in a new and exciting way. It’s something we are very proud to do."

To learn more about Dairy MAX and its programs, find nutrition and farming resources and connect with its team of experts, visit DairyMAX.org. To learn more about dairy farming, find delicious recipes and nutrition information, and read about the dairy farm families who work hard each day to put food on Americans’ tables, visit DairyDiscoveryZone.com.