Industry Image and Relations


We give dairy farmers the tools to tell their stories through the Our Land, Our Cows, Our PassionSM platform. From farm tours to helping others, we are committed to helping famers serve their communities.

  • June Dairy Month. Each June, we celebrate National Dairy Month by going above and beyond to celebrate dairy. We use contests, coupons, giveaways and more to give our message an extra-big push across the web, social media and beyond.
  • Passion for Pints is one way our dairy farmers are showing commitment to their communities. During June Dairy Month, we work with partners to host blood drives across the region and provide free dairy gifts to each blood donor. Farmers are encouraged to roll up their sleeves, save lives and open up the dairy dialogue with consumers in the process.
  • The Our Land, Our Cows, Our PassionSM initiative helps Dairy MAX farm families share about life on the farm with consumers through videos, photos and interviews.
  • Farm tours. Dairy farmers have the chance to invite consumers out to visit their farms. Farm tours provide a memorable experience for guests from all backgrounds to see just how their milk gets from farm to fridge.