Building Generations of Agvocates

Oct 18, 2016
Kaci Creel of Dairy MAX gives a Telling Your Story training to state FFA, 4-H and FCCLA officers.

“Celebrating Texas agriculture” is the theme of the 2016 State Fair of Texas®. This new theme fits right in with Dairy MAX’s commitment to “celebrating all things dairy.”

Kaci Creel, senior director of consumer confidence at Dairy MAX, said, “Dairy MAX and the State Fair of Texas have a common goal—promoting agriculture.”

Dairy MAX is proud to partner with the Fair to host Ag Awareness Day for 4-H, FFA and FCCLA members. The day is full of all kinds of fun in Fair Park, but also includes an educational component.

“We are responsible for building the next generation of advocates for agriculture. We need to give them the tools to share their story to inform consumers of how their food gets from farm to table,” Creel said.

Dairy MAX hosts a “Telling Your Story” training for all state officers in 4-H, FFA and FCCLA. This training provides information for students about social media presence and handling difficult questions digitally.

“Social media is a great way for students to share their stories and the true story of the agricultural industry. The Telling Your Story training provides tips for students about how to effectively reach their audience on different social media platforms,” Creel said.

The training teaches teens to develop their own personal story to find the best avenue for telling agriculture’s story to the public.

“Everyone can promote agriculture as a whole, regardless of background. If you know your story, then from there, you can determine your role in telling agriculture’s story,” Creel said.

Ag Awareness Day and the Telling Your Story training took place Tuesday, October 11 at Fair Park in Dallas. SFT runs from September 30 through October 23, 2016. For more information about Dairy MAX’s educational programs and the Dairy Discovery Zone’s traveling schedule to state fairs and stock shows, visit