John Cass

John Cass

Director, Industry Image and Relations


John Cass grew up on dryland steer operations in the Texas Panhandle and in eastern New Mexico. He earned a Bachelor of Science and Master of Science in animal science from Texas Tech before spending 18 years working in sales and finance at companies including Hoffmann-La Roche, Cargill and Toyota. He came to Dairy MAX in 2014 because he missed the agricultural industry. John currently lives in Bryan, Texas, with his wife, Renee, their two kids, and a chocolate lab. He and his wife are also active 4-H volunteers.

Favorite physical activity:
Working show calves with my kids.

Weirdest thing you’ve ever eaten:
Stewed octopus tentacles.

Best advice you’ve ever received:
“Opportunity always involves some risk. You can’t steal second base and keep your foot on first.”