John Cass

John Cass

Director, Industry Image and Relations


John Cass grew up in Friona, TX on a stocker steer and dryland farming operation. He earned a Bachelor of Science and Master of Science in animal science from Texas Tech before spending 18 years working in sales and finance at companies including Hoffmann-La Roche, Cargill and Toyota. He came to Dairy MAX in 2014 because he missed the agricultural industry. John currently lives in College Station, TX.  John has two children, one in Jr. High and one in college.

Favorite physical activity:
Camp Gladiator Workouts

Weirdest thing you’ve ever eaten:
Stewed octopus tentacles.

Best advice you’ve ever received:
“Opportunity always involves some risk. You can’t steal second base and keep your foot on first.”