GRAND PRAIRIE, TX – January 29, 2026 – Dairy MAX, a regional dairy council, is seeking a marketing communications agency to serve as a strategic partner for external corporate communications across sustainability, health and wellness, crisis management, events, and thought leadership.
The organization is seeking an agency that brings a fresh perspective, industry passion, and integrated expertise across earned media, paid digital, experiential marketing, influencer relations, and sponsorships. The ideal partner will serve as a trusted adviser capable of developing communications strategies that ladder up to business objectives while navigating the complexities of the modern dairy industry.
"We're looking for an agency that shares our ambition to increase awareness, grow incremental milk sales and share dairy’s story of deliciousness and nutrition across our key audiences," said Essence Riley, vice president of consumer growth. "This partner will work alongside our team to tell dairy's story in new and innovative ways across channels and audiences."
Dairy MAX seeks an agency partner that demonstrates:
• Strategic counsel and thought leadership
• Deep understanding of or experience within agriculture, dairy, food industry, or food culture
• Proven capabilities in integrated 360-degree media strategy
• Subject matter expertise in environmental communications, multicultural audiences, AI, and food culture
• Modern measurement capabilities beyond traditional KPIs
• Strong media relationships and access to specialist resources
• Comfort working as part of an integrated agency team
RFI Response Details
Interested agencies should submit responses by 5pm CT on Thursday, February 12, 2026. Complete RFI documentation and submission instructions are available by contacting DMAXRFP@dairymax.org.
Responses will be evaluated based on capabilities, experience, strategic approach, and perceived value. Selected agencies will be invited to participate in capabilities and proposal meetings.
About Dairy MAX
Dairy MAX represents dairy farm families across eight states, who together are responsible for producing 15% of all U.S. milk. Our mission is to bring the joy and power of dairy to everyone to create a stronger, healthier tomorrow. By caring for animals, protecting resources and investing in sustainability, farmers are creating a future where dairy becomes the choice that nourishes every life for generations to come. For more information, visit DairyMAX.org.
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