Driving Dairy Demand during June Dairy Month
In ‘Celebrating All Things Dairy,’ the theme for June Dairy Month, Dairy MAX played a supporting role in expressing a dairy farmer’s commitment to their communities. Festivities across the Dairy MAX region focused on giving back to rural communities through blood drives, appreciation breakfasts and parades.
“The more opportunities dairy farmers have to interact with their neighbors and the community, the more apparent it is about their commitment and concern for others, the environment, their cows and overall consumer well-being,” said Marty McKinzie, vice-president of Industry Image and Relations for Dairy MAX, Inc. “Our work during June Dairy Month is an important piece of building trust with neighbors as we drive demand for dairy.”
More than 12,000 pints of blood were donated at the third annual Passion for Pints Blood Drive, saving the lives of more than 36,000 people. That’s close to a 24% increase in blood donations from 2014. Farmers, Dairy MAX and blood center volunteers at the 250 blood drive events also distributed milk and dairy products to donors and talked about the benefits of consuming dairy each day.
In 2016, Dairy MAX will continue to focus on similar promotions for June Dairy Month: drawing attention to the dairy industry and providing support for dairy farmers.
Learn more about your checkoff investment at dairymax.org.