State Fair Of Texas And Dairy MAX - Telling A Core Story To Increase Ag Awareness

Sep 15, 2015
two kids drinking milk

This year the State Fair of Texas (SFT) celebrates “All Things Texas” including tradition, agriculture, education, and the community. Kaci Creel, Consumer Marketing Director with Dairy MAX, says nothing could align more clearly with their company goals. “We celebrate ‘All Things Dairy’ including Our Land, Our Cows, and the Passion dairy farmers have for producing quality food for their communities,” Creel says. Together, Dairy MAX and the SFT make the perfect pair to build lasting connections between our young leaders in agriculture and today’s consumers.

Dairy MAX is expanding the role of Ag Awareness Day at the fair by conducting a “Telling Your Story” training session with 4-H, FFA, and FCCLA students. “It’s incredibly important for these young people to not only be involved, but also become advocates for agriculture,” Creel says. “Dairy and agriculture as a whole have a positive story to tell. We want them to share their passion with consumers.” Helping the public understand where their food comes from increases consumer confidence in the safety of their food. It also bridges the gap between urban and rural life, which follows the theme at state fairs.

Ag Awareness Day and the “Telling Your Story” student training session will take place Tuesday, October 6 at Fair Park in Dallas. SFT runs from September 25 through October 18, 2015. For more information about educational outreach and the Dairy Discovery Zone’s traveling schedule to state fairs, visit