Bill Keating
Bill Keating brings more than 35 years of experience in dairy processing to his position at Dairy MAX (Western Dairy Association before the merger) – including 10 years of managing a large-scale fluid milk and culture dairy processing plant. Bill joined Western Dairy Association in 2012 and managed Industry Image and Relations.
Bill attended University of Northern Colorado, University of Colorado at Colorado Springs and Regis University. He loves golf, skiing and playing guitar and has two adult daughters. He lives in his hometown of Colorado Springs.
Jaclyn Alkhatib
Jaclyn Alkhatib has a passion for sharing great nutrition information through business channels, and for developing partnerships that ensure dairy and dairy farmers are well represented. She especially enjoys working with athletes of all ages to educate the importance of proper nutrition for optimal performance on and off the field. Jaclyn earned her bachelor’s degree in dietetics, food and human nutrition from SUNY College at Buffalo State.
Leslee Powell
Leslee Powell has always been driven by building relationships and fostering good communication. She earned a Bachelor of Arts in speech communication with a minor in public relations at Baylor University, and worked at Baylor as an admissions counselor before moving on to ABS Group to serve as a marketing specialist. With a personal interest in healthy living and a passion for family values, Leslee brought her five years of marketing and communications experience to Dairy MAX in 2017, excited to support educational and nutritional programs for children.
Roberta Anding, MS, RD/LD, CSSD, CDE, FAND
Roberta Anding is an award-winning teacher, professional sports dietitian and experienced speaker, who has contributed to numerous publications.
A consultant for the Baylor College of Medicine Corporate Programs team and instructor in the Baylor Department of Orthopedic Surgery, Roberta is also sports dietitian for the Houston Astros and has taught at the Tulane Medical Center/Medical School, The University of Houston School of Nursing and Rice University.
Gretchen Crichton
Gretchen Crichton is a big believer in health and wellness – as well as the values and history of the dairy industry – so she was excited to join Dairy MAX as business development manager in November 2016. She holds a Bachelor of Arts in journalism from Texas State University and 15 years of experience in marketing and PR at McDonald’s Corporation and at Culver Public Relations.
