2021 Year in Review

2021 Year in Review

Key Successes

2,507,725

Pounds of milk distributed by food banks thanks to donated coolers

690,000

“Dairy Up Close” video views

13,700,000

Additional school meals served thanks to grant programs

School Marketing

4,000,000

Students targeted with dairy messaging in schools

13,700,000

Additional school meals served thanks to grant programs

71,000

Clicks on Curbside Meals social media campaign launched with No Kid Hungry

Corporate Communications

690,000

“Dairy Up Close” video views and 30,400 page impressions

924,000

Pageviews on DairyDiscoveryZone.com

8,600

Clicks on advertising articles leading to our consumer site

Health and Wellness

543

Views on our heart health page targeting health care pros, with 44% of visitors staying to explore the site

1,800

Email subscribers opened our Healthy Bites e-newsletters 7,607 times

1,546

Total number of thought leaders reached through events

Business Development

55,400

Coaches (plus 4,700 athletes) reached with data about chocolate milk recovery

2,507,725

Pounds of milk distributed by food banks thanks to donated coolers

208,000

Impressions on dairy-focused esports social media partnership with Complexity

Industry Image and Relations

168

Stories placed in trade and industry magazines

2,100,000

People reached through dairy/ag media

39,051

Lives impacted through Passions for Pints

By the Numbers

 

School Marketing

FUTP60 Programs

Corporate Communications

Consumer Confidence

Health and Wellness

Nutrition Affairs Programs

Business Development

Strategic Initiative, USDEC

Industry Image and Relations

Producer Relations and Communications

Administrative