Field of grass

Checkoff Successes

The 2016 Year in Review shows checkoff success stories with a fresh twist.

Year in Review Video Shares Checkoff Success Stories

Dairy Dollars for Schools promotes milk as a part of school meals.

Focusing on the Future with Dairy Dollars for Schools

Cooking Matters group photo on dairy farm

Influencer Farm Tours throughout the Region

Dairy MAX Supports Future Dairy Industry with Scholarships

Dairy MAX Supports Future Dairy Industry with Scholarships

Program receives $100,000 grant from Houston Super Bowl Committee

Fueling Up for 2017

Dairy MAX built key relationships in 2016 and plans to continue growth in 2017.

Dairy MAX Finishes Out 2016 by Building Relationships

Kaci Creel of Dairy MAX gives a Telling Your Story training to state FFA, 4-H and FCCLA officers.

Building Generations of Agvocates

The free breakfast event provided breakfast for kindergarten - 8th grade students.

Partnering Up to Promote Breakfast

Campaign connects consumers to dairy farm families.

Our Land, Our Cows, Our Passion

Dairy MAX's online presence provides consumers with information.

AMAZING by nature shows the goodness of dairy from farm to fridge.

Connecting to Consumers

a McDonald's store with the New Mexico flag

McDonald’s and Partners Send Kids Back to School with Free Breakfast

students pose for a photo

Dairy MAX Goes Back to School