2023 Year in Review
Key Successes
$4M
in dairy sales from sponsored e-commerce campaigns
307K
students at 697 schools now seeing more dairy options, thanks to grants
27.5M
milk pounds distributed through Dairy MAX coolers in regional food pantries
School Marketing
717K
impressions on our campaign targeting child nutrition stakeholders
307K
students impacted through grants in 2023
697
schools impacted
Youth Engagement
We’re building love of dairy among young people by reaching teachers and child nutritionists first, providing data and grants that translate to increases in milk sales across hundreds of public schools.
Read more on our consumer-facing site
Corporate Communications
1,100
engagements on our Texas Rangers Blue Bell ice cream giveaway post
13K
units of blood donated through Passion for Pints
Farmer Relations | Connections
We’re connecting consumers with farmers through community initiatives like blood drives and food bank fundraisers, alongside DMI’s work with national brands, leading to increases of dairy sales in the billions of pounds.
Health and Wellness
30K
engagements on sponsored posts from Name-Image-Likeness (NIL) athletes
~235K
engagements at Dairy Discovery Zone Exhibit, 20% higher than the yearly average
$4M
in direct and attributed dairy sales from e-commerce campaigns
Consumer Engagement
We’re reaching consumer audiences through influencers in college athletics and esports; as well as directly, through ads appearing next to recipes all over the web and with the latest video in our Dairy Up Close docuseries.
Business Development
8K
one-on-one conversations with influential health care professionals since the launch of the first HCP programs in 2021
512
gallon increase in dairy storage capacity across the region
27.5M
milk pounds distributed through Dairy MAX coolers in food pantries throughout the region
Stakeholder Engagement
Here, we targeted a different type of influencer: health care professionals (HCPs) influencing patients; food pantries and food banks influencing college campuses and broader communities; and aspiring chefs influencing tomorrow's foodies.
Industry Image and Relations
1
new partnership with Colorado State University AgNext
2M
views on new Gen Z–targeted videos across TikTok and YouTube
20%
increase in Instagram shares and saves since new social voice and look
Sustainability
We’re increasing sustainability and spreading the word about it, through a university research partnership and by repackaging docuseries footage into bite-sized shorts for Gen Z audiences on TikTok and YouTube.
By the Numbers
USDEC
School Marketing
Corporate Communications
(Consumer Confidence)
Health and Wellness
Business Development
Industry Image and Relations
