People drinking milk

2022 Year in Review

Key Successes

2.5M

views of Dairy Tour 360 videos

12-16%

more school milk consumed from shelf-stable milk pilot

2,600

medical pros asked for more dairy information in online campaign

School Marketing

5K

views on Nutrition NOW pages promoting dairy programs in schools

255K

additional school meals (with dairy) served thanks to grant programs

3.1M

students provided with dairy messaging in schools

Corporate Communications

2.5M

views of Dairy Tour 360 videos

551K

unique page views on DairyDiscoveryZone.com

1.2M+

people saw our blogs and recipes, and more than 180K clicked through

Health and Wellness

2,600

medical pros asked for more dairy information in online campaign

2,245

Healthy Bites e-newsletter subscribers

10,308

total educational engagements

Business Development

222.9K

video views so far through 3 new NIL influencers

12-16%

more school milk consumed from shelf-stable milk pilot

6.5M

pounds of dairy distributed through Dairy MAX coolers in food banks throughout the region

Industry Image and Relations

6.1M

reached through dairy/ag media

166

stories published in trade and industry magazines

14K+

units of blood donated in Passion for Pints 2022, impacting over 43K lives

By the Numbers

 

School Marketing

FUTP 60 Programs

Corporate Communications

Consumer Confidence

Health and Wellness

Nutrition Affairs Programs

Business Development

Strategic Initiatives, USDEC

Industry Image and Relations

Producer Relations

Administrative