Glass Half Full

2020 Year in Review

Key Successes

12.6 MM

Total social media impressions

$986,000+

Monetary and in-kind donations to help with COVID-19 school meal distribution

444,000

Gallons of milk distributed to food banks through trucking partnerships

School Marketing

514,582

Meals served per day at approved schools

509

Schools in Dairy MAX region received grants

$986,000+

Monetary and in-kind donations to help with COVID-19 school meal distribution

Corporate Communications

75,000+

Impressions from Sustainable Symphony campaign

12.6 MM

Total impressions across all social media channels

589,903

Paid media impressions from March 15 - May 31 to help consumers navigate COVID-19

Health and Wellness

1,377

Pizzas donated to healthcare and child nutrition workers

7,890

Engagements during a 6-month online #QuarantineKitchen cooking club

480+

Health influencers reached through webinars

Business Development

170

Coaches reached through sports nutrition webinars

440K

Gallons of milk distributed to food banks to food banks through trucking partners

$45 MM

Amount in CFAP grants received in the region

Industry Image and Relations

562,951

Dairy farmers and stakeholders reached through dairy communities and ag media

13,200

units of blood donated during Passion for Pints blood drives, impacting up to 39,600 lives

226

stories places in trade and industry magazines

By the Numbers

 

School Marketing

FUTP60 Programs

Corporate Communications

Consumer Confidence

Health and Wellness

Nutrition Affairs Programs

Business Development

Strategic Initiatives, USDEC

Industry Image and Relations

Producer Relations and Communications

Administrative